Bottom Line Impact - Your Secret To Financial Success
0845 337 0 557
FINANCIAL TRAINING FOR SALES & MARKETING
Benefit from:
- Invaluable, practical financial insight and understanding to add to your Sales & Marketing expertise.
- Our flexible, customised approach which means that, while there is a lot we can cover in a single day, you set the priorities and the pace.
What does this mean for you?
- By working only with individual businesses (and often individuals) we ensure our training is as pertinent as possible to you and your business. (Not sure how this differs from a standard open course?)
- We can customise your training using your company's own numbers (confidentially of course) to show you key calculations, performance indicators and templates you are unlikely to have seen before.
- If we know a little about your business we can often also spot opportunities and issues that we can then bring out to enhance the training.
- And with low overheads, you can benefit from this customised approach for less than the cost of a lot of competitors' open courses (but with none of the compromises).
Our 1-day Finance for Sales & Marketing Specialists course is designed to bolt-on sound financial understanding to your existing Sales & Marketing expertise.
Rather than trying to convert you into a Finance Director, we focus on the financial outcomes and commercial implications of sales & marketing-related strategies and initiatives. With these combined skill-sets you'll never look back and nor will your business.
From this highly visual and absorbing 1-day, 5-step Finance for Sales & Marketing specialists programme you will:
- Make real sense of a Profit & Loss Account and find out how to get the most from it
- Be able to calculate the sales needed before your business makes money
- How to gauge if a sales promotion is worthwhile
- See how changes in top-line sales impact profitability (or not). Key to a successful sales strategy
- Learn how to boost profitability from better outcomes in dealings with customers and suppliers
- Learn some key benchmarks for deciding whether to accept or reject work at a given price
- Discover how your work is pivotal in determining if the business creates or absorbs cash. (There's more to this than you might think.)
- Learn how to create Profit & Loss Account budgets that work and why conventional budgets typically don't
- And much, much more...
Click here to see Detailed Course Content below.
WHY US?
We are no jack-of-all-trades but a master of just one - Finance. So you will make sense of the numbers like never before; guaranteed!
Happy to come to you! at typically modest extra cost. So don't compromise on something so important, based on what's available on your doorstep
Full supporting materials including a detailed course manual plus an e-book to help ensure you correctly classify the costs in your Profit & Loss Account
The ultimate in flexibility! If you simply can't afford to lose a whole day out of the working week, we will hold your course on a weekend (just £50 extra)
Easy to engage with! We use visuals extensively to convey ideas & principles. And numerous examples / case histories show you how to apply what you learn in your work
Training that delivers! Ultimately training has to be judged by results. All of our course content is rigorously and ongoingly assessed based on the impact our clients tell us it has.
COURSE PRICES | BUSINESS TURNOVER | ||
|---|---|---|---|
| prices exclude VAT | up to £1m | £1m to £10m | over £10m |
| Sales & Marketing 1 day course * | £525 | £565 | £605 |
| To build in the numbers from your business | £60 | £75 | £90 |
* 70% OFF these prices for each additional person up to 5 on the same course. This rises to 85% OFF for each additional person over and above 5 on the same course
Scroll down for detailed course content
GREAT DEALS!
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Great value for 1 person with near-on 15% OFF for smaller businesses PLUS:
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Minimum 70% OFF for each additional person
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Rising to 85% OFF for each additional person over and above 5 on the same course
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And check out the details on the £1,000 subsidy while it lasts
TO BOOK OR FIND OUT MORE
You can call us on 0845 337 0 557 or complete the form below.
CLIENT REVIEWS
Learned more in one day than in the Finance module of my MBA
Business Adviser Team Manager
We had no idea we'd stumble across something this good
Co-director, IT Services Business
BENEFITS
- Deepen your understanding of how Sales & Marketing decisions directly impact the numbers
- Avoid costly strategic errors
- Achieve better outcomes in dealings with customers
- Help make your business more cash-efficient
- The numbers you really need to be focusing on and why
DETAILED COURSE CONTENT
FINANCIAL TRAINING FOR SALES & MARKETING
1. HOW TO GET REAL INSIGHT FROM PROFIT & LOSS ACCOUNT INFORMATION
- The Profit & Loss Account in the context of your business and why it really matters how you apply the key terms in practice:
- Variable Costs v Fixed Costs
- Mark-Ups v Margins
- Non-cash items e.g. Depreciation (and Amortisation)
- How to work out (for any business) the sales you need to find before you make any money. This, extremely useful benchmark, brings a whole new dimension to evaluating Profit & Loss Account performance. And, if we include your numbers in the training, we will calculate this for your business and show you how to work this out yourself in future
- We explain why you need to look beyond the top-line and bottom-line of the Profit & Loss Account each month
- Sales & Marketing specialists are sometimes criticised for being too focused on top-line sales at the expense of profit. We show you a simple way to help you gauge whether your business is likely to be profitable enough. Ideally we look at this using your own numbers and draw on some compelling case histories from elsewhere.
Clients typically find it highly illuminating and it often prompts immediate changes in their businesses
2. HOW TO ASSESS THE IMPACT SALES & MARKETING STRATEGY & INITIATIVES WILL HAVE ON PROFITABILITY
- See exactly how changes in top-line sales feed through into profit (or not). Strategic errors associated with misunderstanding this are common; the consequences huge
- The merits and dangers of discounts and other sales promotion strategies.
- In this context we learn some valuable lessons from a market stall and see how the related calculations can be applied in your everyday work
- How to create simple benchmark targets for sales & marketing initiatives / promotional activities and the controls you need to have in place
Clients can find an understanding of these calculations and relationships invaluable
3. HOW PRICING IMPACTS COMPETITIVENESS
- Different pricing methods can give rise to very different profit margins. In some businesses this can be a common source of confusion and the implications not foreseen
- Benchmarks for deciding whether to accept or reject work at a given price
- Sales mix strategy and the financial implications
Rather than be constrained by profit margin targets, clients are often surprised at how pricing can prove a source of real competitive advantage
4. HOW TO SAFEGUARD & GROW THE BUSINESS (AND NOT RUN OUT OF MONEY)
- How to ensure sales are cash-efficient and the implications if they're not
- Tips for structuring relationships with customers
- The impact of sales growth (and even declining sales) on cash flow
- We illustrate the 3 key factors which dictate cash flow strength (or weakness)
Vital understanding that shows the pivotal impact Sales & Marketing strategy has on cash flow
5. HOW TO MAKE THE NUMBERS HAPPEN
- Ways to create sound sales budgets (knowing that 'month 1' will always differ to what's expected)
- What do you need to focus on when tracking Actual v Budget?
- What should you look to see included in the monthly management accounts?
When Finance and Sales & Marketing can truly work as a team, the results can be stunning
FORMAT AND CONTENT
PowerPoint based (but in no way death by bullet point).
Interactive exercises (some of which are pen, paper and calculator based) so you can confidently replicate the calculations in practice.
Example case study pack with worked examples to help cement your understanding.
Comprehensive written supporting notes with key slides for you to refer back to.
WHO WILL BENEFIT?
You may be a member of, or manage, a Sales & Marketing function within a business and feel that the financial side is something you need to know
You might own or run a business but feel you could benefit from a greater understanding of finance as it relates to Sales & Marketing strategy & decisions
You may have a Sales & Marketing background and be looking to access a board level position but feel vulnerable on Finance
Or perhaps you are moving from a pure Sales & Marketing role to assume more Commercial responsibilities
FINANCIAL TRAINING - WHERE?
In house at your office or a venue of your choice
or at our Haslemere office - FREE lunches (2 people maximum).
Click here for details on how you can contact us
COURSE SUMMARY
- How to get real insight from Profit & Loss Account information
- How to assess the impact Sales & Marketing strategy and initiatives will have on profitability
- How pricing impacts competitiveness
- How to safeguard and grow the business (and not run out of money)
- How to make the numbers happen
TO BOOK OR FIND OUT MORE
You can call us on 0845 337 0 557 or complete the form below.
TRAINER PROFILE
Colin Fittall FCA
FINANCE MENTORING CLIENTS
Financial Training based on proven methods put to work in real businesses:
WHO WE ARE
Our financial training courses were borne out of the commitment of Brian Warnes and Colin Fittall to see financial understanding move away from tired text book principles to proven methods that work in real businesses.
CREDIT CRUNCH - HOW WILL THIS TRAINING HELP?
- SALES - Learn how to calculate the impact of lower sales on profit
- SALES - All you need to know about discounts
- CREDIT - How to change your business to cope with poor access to credit
- COSTS - Steps you can take to mitigate the impact of rising input costs